designing nuodb.com

every company has collateral, but its not always trackable...

Every website is missing SEO and analytics opportunities by using PDF collateral. Without advanced PDF tracking tools, measuring engagement with PDF content is extremely limited. Our entire Content Library used to be carousels with clickable links to PDF documents. Previously, when a user clicked on our content, that was all we knew - but we wanted to learn more about how our users interact with our collateral.

To do this, I got to work converting all of our PDF collateral into HTML web pages. As a result, we gained the ability to not only see how many users open the webpage, but also how far they scroll, how long they are on the page, and where they are clicking on the page. 

It also gave us the opportunity to use our Drift Chat to direct our readers from one piece of content to another, further defining our user paths and ensuring that our users found content most relevant to them.